I'm tired of art directors who show up to concepting meetings and just stay silent. No contributing to ideating, just blank, gormless stares. Nothing to add, not seeking advice (it never works) just venting.

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Find an AD who's got that gorm in their eyes and hang on to them.

likefunnysmart

You’re working with the wrong Art Directors sis

likesmart

Gormless? LOL. (smh) I’ll bet you’re a real treat to collaborate with.

likefunnysmart

You’re working with the wrong art directors.

I met a copywriter who didn’t like it when I wrote alongside at the beginning of concepting. We presented our ideas together… and the CD picked the majority of ideas that I initially wrote. He told me, “I’m the writer.” And I said, “…that was always understood.”

Let’s just say that he got let go from the project and is no longer a copywriter in general.

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@srcl1, agreed. two brains are better than one. Never had a problem with a writer who was willing to pull inspiration, design, video editing, or do a deck layout. Or an AD was willing to write some stuff do a few CTAs, or play Copyeditor. But once it gets going creatives fall into the defined roles. Those are my favorite creatives.

Did have a CW try to gaslight me on doing both roles. Never going to work with that dude again.

Concepting meetings?

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Better they’re silent than belligerently bad, without a shred of awareness about it

likesmart

@acd2 that's 8/10 of th ADs I work w.

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It's been my experience that this is the norm. I've worked with 3 in 11 years who want to contribute to concepting, not just execute the visual we come up with or add a design to tagline someone wrote.

Treasure the good ones! They are amazing to work with.

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Arrogance. We love to see it 👏

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Count your blessings.

To be fair, we often overwhelm them with ideas and then say "go away and make it pretty." (At least I do.) But you're right - sitting there and waiting to be told what to do is a production artist's job, not an art director's.

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