I'm trying to get a value proposition down to the perfect length. Anyone have a good word range to try to hit?

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Posting as :
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There’s no correct range to hit, and this is true for everything we do. Write and then edit until it’s right.

likesmart

Under 15 words

smartlike

Just be sure it only has one basic, true thought.

likesmart

Aim for a phrase or a sentence that someone can say without pausing, explaining themselves, or sounding like a robot.

smart

I usually hop on one foot during the length of it and when my balance fails me is when it usually gets too long

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