I’m working on a new TV campaign and it’s sooo bad. Bad client decisions. Bad creative direction. Horrible production. I’m literally dreading seeing it on air. And, I feel obliged to apologize to the American public, in advance, for adding to the onslaught of bad advertising out there. I’m so, so sorry. 😞

likefunnyuplifting
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We’ve all had our fair share of these… just try and see it through as professionally as you can

likehelpful

Just so you don’t feel like this a career-ender, I know someone who had a campaign declared “the worst ad ever made” eventually make CCO.

(Although, that ad was before social media and it completely disappeared from the internet.)

likefunny
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likefunnyuplifting

Advertising is dead. The golden years were the 60s 80s and 2000s. Everyone remembers bud lights real men of genius. Great stories great bands. Now it’s a bunch of influencer crap with art directors giving away their skills to AI.

likehelpful

If in it makes you feel better, nobody really gives a shit about advertising, so just launch your turd out into the universe and let it dry up into existential nothingness.

likefunnyupliftinghelpful

'Existential Nothingness' is an oxymoron.

funny

Yeah, been there. Painful to think about.

Had a CD copywriter who was so godawful that the idiot talent couldn’t even read the lines correctly because of the inhuman phrasing.

And after a billion bad takes, we ran out of time to even shoot the entire script before the production team started breaking down the set.

Cutting that mess together was fun. I still have PTSD.

likefunny

Make dat muhnee. Forget the rest.

likehelpful

we all have done work that we will take to the grave … as long as the check clears lol

likesmart

This yours?

https://www.campaignlive.com/article/shaq-average-athletes-back-latest-icy-hot-ad/1910465

funnysmart

Oh, I read it too fast and thought they’d written, “I made the worst Shaq ad of all time, and that’s saying something.”

funny

Maybe next time. Just get up, dust yourself off and move on. It’s not worth it to dwell too much on these things, especially if there wasn’t much you could control. See if there was a learning opportunity, but if it didn’t even provide that, just move on.

likehelpful

Now imagine that being the result of the spot you did for a Super Bowl. 😔

To this day I still don’t have it on my site.

likefunny

I have had this twice in my career - both times I’ve told the CCO not to make the work. Both times they told me “it’s gonna be amazing”. Both times they were wrong and lost their jobs. But I lost out too (branded as difficult) also, no one ever looks back and says “hey, you were right!”. So sadly, you just need to suck it up and maybe go get drunk.

like

Every job is a chance to learn.

like

We do what the client says we do. Don't worry they'll bitch about it.

.

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funny

Advertising is an art and subjective. Business goals usually go for the lowest common denominator, so there's not usually a lot of alignment there.

100%. I'm more in product management/software design, and we have similar challenges: what's the best way to deliver the solution in a way that's scalable and widely accepted. People have different visions, interpretations of client requirements, etc.

like

Everyone has bad or horrible days you take a couple days for yourself, and then get back into doing what you like to do. You’re awesome and can do whatever makes you happy! Good luck Sweetie!!

Haha. Been there. All part of the biz.

Senior Creative Lead 1
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likefunnyuplifting

Don’t feel like working today. Can you all help me with some headlines or TVC ideas? The brief is to sell athletic performace underwear to the elderly. Massive budget. Prime time TV and iconic OOH. Open to +1 ideas as well.

likefunny

Got any jokes?

like

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