IN THE NEWS: “Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers.” (The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.)
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When it comes to DEI in anything now, a company will face backlash over something. It really has to come down to them holding their place in it. Sounds like a good partnership and hopefully was beneficial, I didn’t know about it nor really follow the beauty news.
Yea you are right OP, unfortunately there is always going to be backlash and I think that is the sad reality of the times that we are currently living in. But personally I think this is really cool and really good to see happening regardless of backlash.