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Guys is dot net outdated????
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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Our innovation at this point is our refusal to include chatgpt in the majority of our workflow. We will occasionally use it to help with scheduling, but it doesn't touch any of our content creation. We're still humans, making stuff for other humans to see.
haha that is innovative now!
Honestly, I think ChatGPT is basically the new search engine. People act like it's going to be an industry destroyer for so many people, but how is it ultimately that different from searching on Google? I find it to be useful for coming up with ideas, but I don't use it to write any of my copy. I think that's taking it a step too far and I pride myself on not being generic.
sooo true. i love that so much! stay human pls!
Bowl Leader
I set up some scenarios where I use it to brainstorm ideas.
totally!
I don’t know that ChatGPT or AI is standard. It’s the easy way out. I think it’s very easy for users to tell what a brand has relied on AI and from my personal experience those who use AI see a decline in reach and engagement.
idk its pretty standard if you read the job reports :(
I feel like the lean startup and agile are in every part of our business now. Everyone has a hypothesis an experiment and a huddle now. I miss a good old fashioned due date and a task sometimes :)