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I do this. It’s… not ideal. What I do is everything from dealing with the client to pitching the work, and then executing it, presenting back to the client etc. (I’m a copywriter, and I have a design CD that I partner with.) I like the amount of creative control I have (we have no ECD, so I’m just doing what I want) but it’s stressful at times to have to carry that much of the creative lift. Also, in the few times I’ve been asked to interview for other CD jobs, they always ask about my management experience and I have to say I have no team under me. It’s tricky. Not saying you shouldn’t try to do it, but make sure the situation is skewed in your favor.
That sounds tough. Could you say you manage the overall team and client relationship maybe?
I’ve always thought that would be a great idea. The lack of such positions is what drove me to go freelance. I love to write and create. But the corporate reward for doing well at that is being moved up out of that work to manage people problems instead.
It's a shame, right? Not everyone's good at managing. I'm passable but my team deserves better.
Freelance is the way to accomplish this. I’ve seen it happen once in a blue moon for full time people but it’s normally because they’ve been at an agency for a long time and they don’t want to lose them.
“Senior Creative”
That’s my role. I direct various teams of creatives on different client projects, I work with the clients, but I am not responsible for their annual reviews. I contribute my analysis and view myself as their leader to build them up when developing the work. I’m remote.
Generally, we want the creative Director to direct to work. Many companies have executive art director and executive copywriter positions to allow individual contributors to continue to earn more pay without forcing them into management.
They had several at my previous agency. Two didn't like the ECD who got promoted over them and went on to do special projects stuff that didn't seemingly amount to much other than going to conferences and the occasional out of home activation. One did creative technology stuff. The other one I honestly don't know but suspected was working a side job in Fiji.
Bowl Leader
It’s called a specialist. A lot of in-house have CD specialists that are non-managers.
there does need to be promotion options for expert craftspeople/doers that doesn't involve being managers.
but for a CD to be that role, i would say is wrong. they're literally there to direct the creative.