Is it even worth getting a Marketing Certificate to update your skills? I have been working on my Google Marketing certs, which covers a lot of ground, including how to use Google Ads. I’ve included my certs in my resume and still can’t get an interview. I’ve worked at big corps in marketing as well as startups. I’ve been in my career for almost 20 years…I’ve had three interviews in one year. It’s horrible out there.

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Certs have done nothing for my job hunting. Ive gone out of my way to get certs hoping it helps but referrals seem to be the only way to get an in.

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It’s worth it. AI bots are looking for those keywords, like Google ads certifications. I suggest you complete it.

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If you’re curious and getting certificate is motivating, I’d say go for it. But don’t do it if you think it’s going to make you infinitely more marketable. Your curiosity and desire to continue to learn and develop never hurts and can only help

Certificates are only valuable to you if you can actually apply what you have learned. Most of my recent certificates have been in AI which opened me up to some new work assignments.

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