Is it normal now that some agencies are giving you copywriting tests (shouldn’t be giving unpaid ones in the first place) BEFORE your first round interview? Seems like a middle/final round thing.

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It feels more warranted for junior positions and people without established portfolios. I would personally never do a test project. If a creative director can’t tell if they like my work enough to hire from interviewing, references, and my book I don’t really trust that their discernment is attuned.

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Hmmm…As a producer, I wonder what my “test” would be? ANSWER: pulling a rabbit outta my ass

funnylike

We've only done it once and it was a 3rd round thing. It was a simplified version of a brief we had gotten (and already completed) for a client, so we weren't trying to get ideas or anything. I was shocked by how bad some of the copy was, and it really helped us find someone we could actually use.

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Yes and don't do it.

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that's something they do in tech because I guess programmers do coding tests so why not writing tests for writers, or something.

i've never had an actual advertising agency give me a writing test.

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