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Any Apple referrals out there?
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I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?
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That's something that can get complicated. It's often best to use humor, but some brands just don't do it very well. If you think you can put out humorous content on a consistent basis, and with a consistent sense of humor, that's a good idea. Perhaps try some comedic posts and see what the reaction (comments, shares) might be.
I would mimic the voice the customer will receive / the dynamic of the work environment. You can't force someone to be silly if that isn't their business model or the way they operate. It would be confusing to have a humor voice and a sterile customer service experience.
The best way to sell a client on an idea is to show them exactly what the idea is in a mockup, then provide numbers that show how effective humor is for their particular industry and how it's made their competition go from #7 to #2 in rankings. Humor is not nearly as easy as it sounds. What one person thinks is funny, someone else thinks is annoying. It can be a risk, but success involves risk. Good luck!
Pro
It really depends on the brand and the audience, but if it fits them then I say try it!!
I don't think it is overdone, but I do think it depends on the brand. I have seen some brands try to be funny, and it was just a complete flop with their audience. You have to know your target audience and what they will think is funny.
Rising Star
This is definitely brand dependent, and could vary depending on the industry. I personally like consistency across channels, and if that means humor, im all for it