Is it overdone to be funny on tweets and topical posts, or is it still worth convincing my clients to take that approach on their social? I'm working with a brand whose target audience would really resonate with some humor but they aren't able to see it through because of how rigid they are about their voice. What would you do?

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That's something that can get complicated. It's often best to use humor, but some brands just don't do it very well. If you think you can put out humorous content on a consistent basis, and with a consistent sense of humor, that's a good idea. Perhaps try some comedic posts and see what the reaction (comments, shares) might be.

I would mimic the voice the customer will receive / the dynamic of the work environment. You can't force someone to be silly if that isn't their business model or the way they operate. It would be confusing to have a humor voice and a sterile customer service experience.

The best way to sell a client on an idea is to show them exactly what the idea is in a mockup, then provide numbers that show how effective humor is for their particular industry and how it's made their competition go from #7 to #2 in rankings. Humor is not nearly as easy as it sounds. What one person thinks is funny, someone else thinks is annoying. It can be a risk, but success involves risk. Good luck!

It really depends on the brand and the audience, but if it fits them then I say try it!!

I don't think it is overdone, but I do think it depends on the brand. I have seen some brands try to be funny, and it was just a complete flop with their audience. You have to know your target audience and what they will think is funny.

This is definitely brand dependent, and could vary depending on the industry. I personally like consistency across channels, and if that means humor, im all for it

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