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They are great for clicks, just not from the video unit. What you WILL see is that, depending on the content, you will start to see search queries spike when you have videos in market.
To prove out the efficacy of the video, you have to look at the analytics in a holistic, behavioral way - the video triggered those search queries. You just have to track it all together.
If you need examples, feel free to message me
Use YT bumpers for conversion, we’ve been testing and seeing some decent ROIs coming back
There’s a better YouTube format to drive clicks like Trueview for Action. It auto-optimizes on actions, which includes clicks to a page and any other pages you want on the website if you set up conversion tracking. Found this to work better than bumpers.
KERV drives clicks but their reps are annoyingggggggg
Check out ViralGains. We had outstanding VCR and CTR/LPR
Premium digital video for automotive tier III drives clicks to VLP. But clicks are not looked at in isolation for metrics. Need to look at view-through and time spent etc.