Anyone seeing big declines in FB/Insta performance? Across several clients we’re seeing CTRs or other ad engagements dip starting in July.

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Probably super dependent on vertical too - my brand does well in times of economic downturn and I’ve heard a lot of people say they’re clicking on more fitness apparel and deliver-to-home subscription service ads

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Thanks for the comments. I can imagine brand fatigue as everyone crowds to claw back revenue. Client vertical is health care and home improvement - both which are likely ramped up by competitors.

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Facebook yeah. IG is softening a little. Stories are still strong.

We’re in that weird - post COVID not quite back to normal period.

What vertical do you work on? Might be more advertisers are re-entering the market. We saw performance dips in June because of that but our performance has normalized.

Facebook also implemented some changes to their pixel on 7/1 due to CCPA, but shouldn’t affect you unless you do a ton of marketing for CA and use retargeting audiences.

A lot of brands have boycotted FB in July for the #StopHateforProfit campaign and will be continuing throughout the year

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