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I think there will always be roles for talented copywriters. Marginal talent may be sidelined for AI slop solutions, but I'm skeptical of how widespread that will be. It's always good to remember that LLMs are trained on scraping the web, so they're essentially looking backward. They can mimic things, but they can't create, and a strong creative voice will always be better.
Conversation Starter
This is a great point!
It’s not too late, but it is different game now. The generic, formulaic copy is exactly what AI is eating, while demand is shifting toward people who can use AI as a tool and still bring strategy, voice, insight, and original thinking. If you’re willing to learn positioning, research, messaging, and how to brief and edit AI instead of competing with it, copywriting can still be a smart move.
Conversation Starter
My job has been trying to see if they can replace me with AI, so far, the AIs are not as good as the sales reps say they will be.