Is my brain toast from being burnout, or does “bringing AI into our work stream to increase productivity won’t result in anyone losing their jobs” just not make any sense despite no matter how many times agency leaders say it?

If the growth of the agency business does not, and is not planned to, equal the sum total of new productivity levels there just straight up won’t be enough work for everyone to do? Aka layoffs?

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It’s a barely veiled threat…use AI or else.

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Exactly, right? Then say that there’s 100% adoption of AI with the roles that would use it, it’s not like scopes are planned to increase the hours the agency can bill to account for the new efficiency so people will be sitting with nothing to do and no hours to bill because they were too efficient. Finance is going to expect you to continue to bill what they expect though regardless!

Or the agency model will need to move away from billable hours and into a project based scope, but is leadership capable of helping grow the amount of projects enough for that even?

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Here are the options

1. Work at major hold co that is actively trying to transition to AI to offset cost to create acceptable margins to Wall Street. Fundamentally that leads to work force reduction and productivity gains for both clients and agency. Not a bad result (except for us humans)

2. Work for an independent that eschews AI and promises clients better results (which is quite frankly hard to prove) but at a higher cost. They will not last long, leading to layoffs etc.

3. Start hunting for the agency that can thread the needle and is doing so with intent. It’s a unicorn, but if you’re working at one, it is a gift

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