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It's like when people are always excited about getting a "FREEBIE." It's still something that you get for free, but you don't get it until after you've paid for it.
It's definitely funny how people are always so excited about getting "free shipping." It's not like they're saving any money. They're still paying the same amount, it's just that the shipping is included in the price.
I have a small online store on the side and it's amazing what a difference raising the price but offering "free shipping" can make. People don't like paying for the service, but have no problem paying for the item.