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Try to hit the keywords by getting familiar with them (study patterns across job descriptions). Be very specific about outcomes instead of input only. Taylor your experience to that industry you are applying to. But overall out yourself in the hiring manager shoes and try to think what makes a good candidate and what would you like to see on their resume and hear in the interview.
You can add a skill section as well. The way I do mine: intro paragraph (what I do, how I do it and how my experience aligns to the role I’m applying to)
Skills section: specially if you use very specific tools, software, systems, etc
Then work history: tailoring bullets with measurable items to the job description I’m applying
Then education
Then certifications that are relevant to the job description
Agree with above on hitting keywords from the job description + any specific results you can speak to coming out of the tactics you describe. Ensure talking about what YOU specifically did/led etc vs the ‘team’. Would say resume should be no more than 2 pages. Ensure not overly designed because I think sometimes that can be hard for the AI reader to scan. PDF is good, no need to upload the Word Doc
I came from agency life too, and yeah, it’s a shift especially with all the AI tools now! Keep your resume clean, tailor each one to the job (focus on keywords), and get more specific with skills relevant to in-house roles (think cross-team collab, ownership, etc.). PDF > Word doc in most cases. And yes, highlight outcomes, not just tasks.
I would organize it by clients if there's good name recognition. But I would just not be too experimental with design. I heard something once about trying to keep every bullet point to one line (so challenging but worth it I think) because it conveys a lot of intention with your word choice. If you have any friends who are in hiring positions at their companies, ask them for some tips too