It's never made more sense to say that you can market even if you've been given the tiniest space on earth. This is a pretty clever product marketing strategy because not only will eyes fall on it, but the current trend of sharing 'airport tray aesthetics' on social media will get more people to see the branding and have an impression made in their mind. Should brands stop spending on billboards and just move to airport trays? LOL. What are your thoughts?

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I saw this the other day I was flying out to New Orleans and thought that it was genius. I decided to pitch it to my clients, but they weren't very sold on it. I don't know how one wouldn't be impressed with that suggestion, but leave it to my clients, I guess.

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Agreed very clever and good on the airport for monetizing.

Yeah I love this. This kind of placement is smart and subtle. The security lines are always a chaotic time when people are annoyed at their old luggage or wishing they had packed smarter, so I think it's a super opportune timing for this product placement. It’s low-key genius.

Obviously fits well with the brand so that's a huge win in targeting your audience! You do not have to have a million dollar budget to throw a bunch of ads on billboards that probably get ignored or immediately forgotten. Sometimes the simplest things come out so much better. Creativity is priceless.

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