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I saw this the other day I was flying out to New Orleans and thought that it was genius. I decided to pitch it to my clients, but they weren't very sold on it. I don't know how one wouldn't be impressed with that suggestion, but leave it to my clients, I guess.
Agreed very clever and good on the airport for monetizing.
Yeah I love this. This kind of placement is smart and subtle. The security lines are always a chaotic time when people are annoyed at their old luggage or wishing they had packed smarter, so I think it's a super opportune timing for this product placement. It’s low-key genius.
Obviously fits well with the brand so that's a huge win in targeting your audience! You do not have to have a million dollar budget to throw a bunch of ads on billboards that probably get ignored or immediately forgotten. Sometimes the simplest things come out so much better. Creativity is priceless.