I've been in advertising for about a decade now, but I'm simply not, and don't think I will ever be, the person who cares to stay up to date with which big agency has merged with which other big agency, or what agency has won which account. I feel so out of touch with those things. Is that wrong? I feel like I should be, but I don't want to be, tbh.

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I wouldn't worry about it. Everyone prioritizes different things. Focus on what excites and motivates you rather than feeling pressured to chase every industry headline. Your passion for the work itself matters most.

I’ve never cared about that stuff, and I’ve been here for 33 years. Don’t worry about it!

Eh it’s not really our job to know. I used to keep up on it way more (also a creative) but now it just feels like gossip and I’d rather just do my work lol.

Its gonna be much easier when Omnicom.AI owns everything.

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