I’ve been trying to network by sending polite, personalized messages to people on LinkedIn who work at my target companies, and the response rate is basically 0%. The old advice of it’s not what you know, it’s who you know doesn’t really work when nobody new is willing to get to know you. Are you finding any success with cold outreach? What works for you?

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I have yet to have any success by doing it that way. What I have found success on LinkedIn is commenting on one of their posts, tagging them in it, and asking a question in the comment. Not about a position, but about their post. Get the engagement first, then message.

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I have not tried it, but it depends on your field. It may possibly work and maybe will generate a lead or two for you.

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