Just me or has "breakthrough" replaced the word "disruptive"? Seeing clients use it everywhere.

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*tbwa quietly schemes to trademark Breakthrough just in case*

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my client is all over "bold"

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@svp1 - Ha! I've been hearing "bold" a lot lately, too! What podcast/Twitter feed are they all getting these buzzwords from? They're aligning on buzzwords somehow. #illuminati

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OP - idk but if you find out let us know so we can kill it. every six weeks someone there discovers some horrible bit of marketing wank from 2015 and upends all our lives

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Breakthrough is so Steve Jobs

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