Lately i’ve noticed a stylistic shift among creative leaders. Fewer outwardly passionate creatives. More robots. What’s the deal? Are we all overmedicated? Yes, everything sucks. But did we all just decide not to have any more fun on the last leg of our collision course with annihilation?

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Posting as :
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How long can you live the lie?

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I’m passionate and I’m still having fun. It annoys the hell out of people. Seems like it’s cool to dread your life right now when I’m reading this app. Is emo making a comeback?

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Plenty of passion going around for diving head-first into your own career destruction by becoming a copying creative AI evangelist though.

Definitely noticed far less passion for making things and creativity itself, and far more for using tools to replicate somebody else’s ideas and work.

I guess everybody gets what they deserve.

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I’ll survive.

Sorry advertising didn’t work for you. I hope you find a profession that gives you joy and makes you feel like you’re good at something. It’s part of a healthy life. Good luck!

I'd love to have fun with the job. But I barely have time to eat lunch. I'm shifting gears between 12-15 live projects of various sizes AND scoping new shit. We're all overworked.

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Hard to focus on fun when your Hold Co. Overloards force you to lay off half your team, but I'm still smiling... see? 😬

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This is due to the constant threat of job loss and the trend toward making everything about AI

The problem is agencies and holding cos are embracing it. They feel they need to for bring in clients, and many clients themselves are asking for it.

Conceptual thinking isn’t as high a priority as it used to be. So the folks climbing the ladder are probably more responsible and buttoned up than they are passionately creative.

I meant the folks I see climbing the ladder in creative departments have a skill set that’s probably better suited for account management than creative.

SVP. Same. Lots of gutless creatives. Bad - bully companies too. Started a fresh biz, FUN, and cherry-pick the gigs. Ahhhh...life returns.

Sometimes it's hard to try to make an award-winning banner ad. Creative is so tied into data and metrics now, the CDs role is now more managerial if anything. Vision an passion are just nonsense you talk about when you should've stopped talking.

Are we surprised? Agencies employ more and more AI and machine learning. We haven’t become robotic, the industry has.

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