Let's settle it: Does B2B SaaS always pay better than cool B2C brands?

Consumer marketing gets the Super Bowl ads and the glamour. B2B marketing gets the boring whitepapers and the massive budgets. If you’ve worked in both, which was better in terms of base pay?

like
Posting as :
works at
You are currently posting as works at

I left a tech company for a CPG, so not 100% aligned with your question but I took a slight paycut, but it gave me the flexibility to move to my hometown with my family. On the other side I’ve seen no upward mobility since my lateral move, but I don’t know if that’s the difference in the industries or how my current employer is performing.

like

Such broad experiences for you. Moving closer to family is always a benefit when considering any role.

I hope you get the upward mobility soon

B2B SaaS wins on base pay, almost every time. A mid-level demand gen manager at a SaaS company routinely clears $110-130K. The same title at a consumer brand? $85-100K, if you're lucky — and they'll remind you about the "brand equity" you're building. The dirty secret: B2C companies charge a prestige tax, and marketers pay it willingly. Cool ads don't pay your mortgage. Have you actually run the numbers side by side?

smart

Interesting take. I agree that B2B though may appear boring has more financial benefits for the individual .

Related Posts

Do any of the MBB’s do DD for VC clients?

like

Has anyone found groups in FDD that have better hours than others? If so, what group, how did you do it, and how do you stay? I’ve heard that there are groups that do IPOs in FDD that work less, although I’ve never seen an IPO group.

like
like

Hi fishes, DM for referral.

Business Development Representative - Canada
Location: Canada - Canada - Remote
Function:: Marketing

Post Photo

Genuine question: does any consulting firm in Canada have a life sciences practice? Or is it mostly public health practice? What kind of projects do you do for life sciences clients? Thanks!

Any utilization review nurses working at an insurance company able to share if your company requires work on weekend/holidays? If so, what work do you do on weekend/holidays snd do you work s full day on those days?

like

Why does it seem like most democrats are eager to hop aboard the liberal train over ONE agenda? It's like they feel very strongly about something, which is fine this is America and that's your right! But then they agree with EVERYTHING that's liberal or follows alongside their party line. These people NEVER have a good thing to say about anyone involved in politics who are conservative? I am a big Trump fan and even I can't do that.

like

Hi! I want to become a Credit Analyst. Can someone refer me to Pacific Premier Bank or Deutsche Bank? Thanks a ton

like

Any good options?

like

Do you ever think that this is a futile process?

like

I'm panicking because I think I got hired in at a title that's too high for my day to day. I Am relatively new and I got hired to work on a speciality practice that required some unique skills.

like

What does this even mean?!

Post Photo
likefunny

Is anyone expecting agency layoffs at the moment?

like

Forsman & Bodenfors What’s happening at Forsman & Bodenfors? Don’t know much about them.

like

I am CA FINAL student, i have done most of my internship into audit but post qualification i want to start my career into taxation( direct & international). Any suggestions or recommendation on whether any big 4 will take a fresher.

I am working hard on my theoretical knowledge before interview.

Also preparing for Enrolled Agent USA, IRS

like

Is it more worth it to go into FDD at a regional firm now, or hope that my current big 4 will transfer me come spring 2021?

I'm kind of in the mindset of only doing FDD at big 4, otherwise I'll go straight to industry. Am I being too down on mid-market FDD experience and the related exit ops?

Also, I can't go the route of doing FDD at a different big 4. Already got rejected by all of them cause I'm not in audit (but have CPA).

like

Deloitte folks: What is the difference between SAMA M&A and Financial Advisory M&A work?

like
like

How much salary does jp pay to promoted associates in India? Which are not in tech

like

Additional Posts in Salaries in Advertising & Marketing

Strategy Director Salary / LA / 8-10 years exp?

like

26 / F / Sr Strat / 5yrs exp

How much do CCOs make? Mid to large size agency in a major city?

like

How much can I ask for with 4+ years experience at strong nyc agencies?

VML Sr Art Director position assuming 7-10 years experience. What’s a fair salary expectation for the Midwest? Chicago/Kansas City area.

like

Are annual raises really not a thing in this industry? I’ve been with my company a year and a half and asked for one and was basically told they don’t happen unless the company does really well overal

like

Any producers from Publicis want to share what they’re making? Please specify whether integrated, executive, broadcast etc

Company announced a 20% pay cut for every employee. What happens to bonuses in such a situation? I wasn’t supposed to get one but I’m curious.

like

Do New Business roles pay higher than traditional account roles?

like

How much do senior UX designers make nyc?

like

Besides salary is there any additional bonuses, stock options, etc to expect as you advance to SVP and EVP?

like

28 / F / LA / 73k / Im underpaid, huh

For arguments sake let’s say you make $180k as a Senior Creative in Los Angeles, and you’re asked by a recruiter what you’re looking for what do you say?

Scenarios
A) Lateral Move
B) Title Change

What is the average salary of a Media Manager (or supervisor) in NYC?

What websites are y'all using to get a ballpark idea of what your salary should be? Which ones suck and I should avoid?

like

Any other freelancers/creatives getting late payments from WPP lately? I know of two agencies. Am I conflating two things or is this WPP going belly under?

like

I’m making 55k in Chicago. Am I underpaid?

helpfulfunny

Engagement Director (GAD elsewhere) / current: $160k moving to NYC and need salary guidance for 10 years experience in the city.

138k as an ACD in San Francisco - too low?

like

Do you know what is the salary range for a Senior Manager II at Walmart Home Office?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal