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Not fully sure what you mean @OP but I’ll take a crack at it (as I was formerly Deloitte).
I think the biggest change from past generations is availability of information that results in a more liquid job market. Unlike the past generation which may not have had all the info at their fingertips or platforms like LinkedIn where recruiters can easily reach out / folks can stay connected, in today’s world, information is readily available (perhaps thanks to my new company 😉).
This means Deloitte and any firm really has to consistently offer a competitive product - including above average salary for industry, benefits (strong 401k match), etc. Platforms like Glassdoor (and perhaps this one) help reduce any information asymmetry - think back to all the threads that come out every year on comp ... if you’re at Deloitte or any other firm, you know BCG pays C’s $165K base now. How does this impact your career logic / thoughts?
The promotion trajectory also has to be clearly communicated and competitive, since folks can see their peers at other consultancies and how fast they get promoted. If you see a peer at McK go from BA to EM or AP in 4-5 years and you think you’re just as qualified, you won’t be happy being stuck at SC or maybe M.
Availability of all this info ultimately drives change - when folks are dissatisfied with any of the above, they either try to have the right convos at the firm and address issues or jump to another opportunity that address the above (and any other issues on their mind).
Just my two cents!
Huh? What are you talking about?
I think generational differences play a much smaller role than people like to claim. Young and inexperienced will always have a different perspective, but the changing market dynamics right now are simple supply and demand: anyone with a college degree and less than about 7 years of work experience had never seen a tight job market, and so doesn't understand the value of stability in a job. From their perspective, they have the skills and there will always be someone hiring