Must suck for all the actors out there when most commercials are concepts around a celeb these days, for brands to get noticed.

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Brands can get noticed with or without celebrities. It just depends on if the creative is good enough. But that means the clients are willing to take risks and their agency has great ideas.

Super Bowl is different as creatives and clients almost feel like they have to have a celebrity because everyone else has one. But many of those don’t turn out great as they get watered down by committees since there’s so much money on the line. Everyone has an opinion.

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I think it’s an exaggeration to say that most commercials are celebrity these days. I would say most are not, and even the ones that are have a lot of commercial actors featured.

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Came to say the same thing. Sure the only ones that get a bunch of pr buzz have celebs, but that’s nothin to new.

Quite frankly, many creative departments have become complacent in the past 5 years with the excessive celebrity ideas. As a strategist with vis to a lot of results, I can tell you for a fact that celebs are not essential to success. Truly imaginative, original thinkers have become the unicorns of creative. But they’re out there! My current teams always have great non-celebrity ideas.

An example (not my work): the tear jerker Farmer’s Dog SB spot from years ago was centered on an emotional story. It was one of the top ranked ads, no celebrities needed. Originality sells!

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