My favorite part of Deadpool and Wolverine was Ryan Reynolds name dropping his ad agency “Maximum Effort” multiple times throughout.

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The whole Deadpool IP revolves around obnoxious 4th-wall breaking. The first film was kinda funny, but it's tired now.

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As is every commercial his agency does now for every one one of it’s clients which is well… him.

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I think maximum effort is named after Deadpool’s catchphrase maximum effort

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It is. His company also listed in the credits.

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If they made a self aware tongue in cheek case study using this joke it would win a lion for self promotion

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I refuse to refer to him as anything other than Van Wilder.

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God I loved watching this movie in theaters. So many funny lines. My favorite scenes had to be the cameos of so many retro wolverine vignettes. Just epic

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Loved the brown and yellow costume. So good.

I’m pretty tired of him but the movie was fun. Even with all the multiverse / meta / 4th wall stuff that has been done to death

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Yeah CD1 is right. Maximum Effort was a Deadpool thing first that’s why he named the agency that

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I am aware. But the way he even delivered it was less catchphrase and more company name… which is also listed in the credits.

hey buddy you got it the wrong way (NOT DEFENDING THIS MOVIE THOUGH TRUST ME)

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