Nine Black Greek Sororities & fraternities make up the (NPHC) National Panhellenic Council. How many are you familiar with? Have you ever taken any consideration when it comes to marketing initiatives?

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What I know for a fact —- the brands that have worked with them have found great success with their marketing partnerships. We should be considered way more than we are for the level of reach, engagement, and influence we have on our communities.

As someone who is a member of one of those orgs I haven’t had the opportunity to leverage that relationship in said way. I actually wouldn’t want to, because I know how offensive and appropriating organizations can be so I tend to keep my outside life and connections separate unless it’s an opportunity to elevate my outside relationships to success

I led marketing for one of the orgs and yes, there have been many successful partnerships. Macy’s is a great example.

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