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Got the call for this piece yesterday.

I’m think only we can appreciate this thought.

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3. Temp to perm may not happen as guaranteed so check in 2 weeks before a gig ends to see if you are getting renewed.
4. If you are getting 1099, save and document any receipts for business expanses for tax deduction.
5. Think of it as an opportunity to try things out - agencies, teams, clients , brand side… if something doesn’t work, simply move on.
6. Insurance - if you plan to do freelance long term, and don’t have a family member who can have you covered through their plan, get that settled in November and account for this additional cost when you quote your clients.
7. Personal branding is important now you are not working for a company but yourself. LinkedIn posts and connecting w ppl (CDs, recruiters, etc.) are important to stay updated on ppl’s radar.
And if you’re 1099, put aside a percentage (according to your tax bracket) of your income and pay your Fed and State quarterly estimated income taxes, otherwise you may end up having to pay a penalty later.
These are all such solid tips!
Do you prefer freelance over full time? What are some positives most people wouldn’t know until they were at it for a while?
I personally hated freelancing when I did it for a bit, but I don’t like having to sell myself, I’m better at selling ideas.
Surprisingly I don’t think I will ever go back to FT unless it’s a perfect match, because 1) it’s hard to find a FT that matches my freelance income; 2) I prefer having flexibility and working on a mix of agency gigs / my own clients / other things; 3) At a director level it’s hard to still be hands on for FT - too much politics and ppl managing than actual design, and I still v much like doing the work myself
May be a dumb question but what’s the best way to calculate your hourly rate. Do you have a day rate or a weekly rate or both? It seems like everyone’s rates are all over the place so curious if there is a formula you found that works for you that wouldn’t price you out of gigs.
I always demand an hourly rate. Hours worked = hours paid. Days often run long and I want to get paid for my time. Plus at places that have 1.5x overtime, hourly is a better money maker.
Pro
Good tips all around but #1 the network - is really 90%. I’m assuming you went FL after a long FT career with deep relationships.
Yes #1 is def the most important, but in my case my first few projects came from referrals from ex-coworkers that I wasnt working closely with (that being said, really appreciate them bringing my name up) and I only started my first ad agency gig 5 years ago, so didnt know that many ppl either. I’d say its prob a mix of luck, knowing the right ppl, and how good your work is
These are great! How do you keep work coming in consistently? Are most of your clients through your connections, do you do any cold reach out?
There’s a whole bowl dedicated on freelancing.