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Hot take: I like it
Subject Expert
Definitely better visually but still an abomination of a client to work with.
Also, seeing the countless, unadulterated Kool Aid-drinking “V -team” posts on LinkedIn has been beyond painful
They are trying to make an icon out of the V. When they could have just made the V a check mark. Like this is too generic now.
This is Netflix
"unlimit yourself" lol
Wut.
“We need to take a leap to connect emotionally with consumers," I swear to god this phrase and everyone who says it have haunted me in my sleep for several years now
Weirdly I think it was better before.
Visual Storyteller
Forgettable. Weak.
Visual Storyteller
Well, first, I can only imagine the ammount of people involved in this so I feel sorry for the designers. In the end, the element that was recognizable became incredibly generic. The whole "make the symbol/logo a mask for images" has been so overplayed in the past 10 years that it's fine for one visual but can't be the thing.
Not sure if they needed a rebrand or a repositioning campaign with better visual solutions.
Forgettable.
Like it or not the check was iconic. Anyone can own the v,,,, and that yellow the inner glow is meh-cdonalds .Would have made more sense to make a check out of the v, so it works as a standalone icon, now you gotta use the whole word to make an immediate connection.
“Unlimit myself” feels like they’re talking down to the consumer….. while also feels like an offer. Somehow even more direct marketing than before.
Link: https://www.fastcompany.com/91146349/verizons-new-logo-turns-it-into-netflix
Looks good. The idea is not clear. What’s the positioning of Verizon?
Seems okay? Also feels a bit Vienna Sausage to me but I’m sure that will fade with time as I see more.
Bowl Leader
Congrats on taking an objectively terrible logo and making it an objectively forgettable one!
I just want someone to fix their website. Please.
My reaction lies somewhere between “meh” and “so what?”. I don’t blame the agency (Turner Duckworth does stellar work). I blame Verizon and their unwillingness to take any creative risk whatsoever. The only consolation it that it’s a marginal improvement over the previous logo (also not Pentagram/Michael Bierut’s fault). And the original 2000 logo was atrocious - probably the worst big-ticket corporate logo I’ve ever seen.
Mentor
Meh
Verizon and chill?
It’s good
I think what the previous Pentagram design system did so successfully was play with scale; the visual language made Verizon feel really “big” whenever (graphically) it showed up. Without knowing the brief, the competitors are always talking about range and size of the network, and the previous brand filled me with a feeling like “oh man, Verizon is the big network, the big one.” Why the change? I wonder if their offering is changing and scale is no longer the right device to tell their story, I don’t know.
What I do feel Is that the new identity has a nice logo, it fuses the icon into the word mark, and research said that the check mark had some kind of insight around 30% recognition from customers.
BUT the new design system uses this forgettable container V that feels residual in the brand space right now. I’m not seeing the purpose of the brand. But that said. I’m sure me/we, we’ll all get use to it. I wonder if this brand went too far from the evolution it may have needed, and not far enough into a revolution that the client had asked for.
It’s fine. Hard to care about.