Oh good, we get to go through the whole “If we’re talking about it, it worked/it’s good” brouhaha again.

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likefunny
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so lazy.

with this logic, I’m kinda scared for their pride campaign lol

likefunny

Personally Im over it, not because of “the idea” but because its intentional shit-stirring, clickbait, case studyvertising, etc. Im just sick of Burger King’s little sleight of hand “this isnt advertising!” magic show.

They had meetings about how they were messing with fiery emotions on purpose (they have the tweet responses ready to go if you look at the twitter thread). They’ve probably already got their case study written, theyre just screenshotting some choice tweets to plug in.

Plus I just fucking cant stand the whole “well people are sharing it and calling it awful...so it broke through!” argument.

like

it isn’t good because we’re talking about it. it’s good because it’s good. did you guys read the rest?

funnylike

How dare you attack the marketer of the year!

funnylike

At least they didn’t do something like changing their name to Burger Queen

likefunny

Already did that to announce their sponsorship of Stevenage FC’s women’s team

I mean, hats off to them for getting me to Google that to see if it’s even real (it is). But yeah, total bait and switch.

like

As you can see with the royals and their racism, the UK are behind on many things.

likefunny

incoming “we’re talking about it aren’t we?”

funny

Look at the comments and they’re all negative. But that’s gonna be like “150000x engagement!” in a case study isn’t it...

funny

Yikes.

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