Would you rather work at an agency or work client side?

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Wanna be bored all the time but clock your 8 hours for 10% more $? Go client side.

Wanna have fun and feel like you’re actually you know, like, doing something with your day? Go agency.

I’ve done both.

I’d rather eat an entire wine glass and pass the undigested shards than go client side ever again. What a dreary dull existence.

I thought we chose this job to AVOID real jobs?

likesmartfunny

Depends on the shop you are in.

There are numerous threads on here which discuss your question. Search in the search field (magnifying glass icon top right on main page)

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Savage.

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Client side is looks at lot better these days. No RFPs, no bullshit client request at 5 pm on a Friday, better work-life balance, gross incompetence may still be still be rewarded but your shield from it better, etc.

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Depending on company culture.

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Agencies have culture. Clients have cults.

likesmart

Agency til I’m ~32/33 to pick up a bunch of skills, learn the most from some of the most talented people. This is based on wanting a min of 3 years as a CD on the agency side.

Then client side til I die/retire.

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THATS true

It just sounded like you said you plan was to burn fast and fade away slowly

My bad for misreading it

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This is my experience:

It truly depends on the company culture and mission. I’ve worked both sides and can attest that client-side is limited—creatively. You may work on a brand that never even thinks about touching any medium other than print: 🔳. Or you might work on a brand that does cool 💩 but only trusts an agency to do it. If you’re talented (I assume you are), that’s gonna piss you off to no end. However, if you rise up the ranks, you may get an opportunity to leave your creative thumbprint on an agency’s work. And I suppose there’s some pride in that.

But the job security and pay is five stars 🤷🏾‍♂️.

If you want to find out what kind of creative you can become, if you want the constant opportunity to work on cool and innovative projects across cool and innovative media, and if you want to be proud because you were challenged and successful, go to an agency.

But the job security is shakier and the pay is a hassle.

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On the other hand, if you work at an in-house the likes of Coca-Cola, where they make cool 💩 without an agency—because they behave and perform like one—you get the best of all worlds. I guess the moral of the story is: Work for Coca-Cola. 🥤

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Will always be agency side for me. Mostly bc of our ability to work on multiple brands, being on the front line of innovation, and working with really smart/talented folks. And also good salaries once you after a certain threshold of seniority.

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I was agency side until 2020. At my second in house gig. As long as the in-house place maintains some sort of agency vibe, I prefer in-house. This is easy if it’s got a bunch of agency peeps there.

I want to try client side at some point. Been in an agency for all of my career, BUT I worry about losing my “sharpness” and turning into the idiotic clients I talk about.

helpful

Do you work to live or live to work? It all depends what you prioritize in life. People keep mentioning work-life balance but different people at different life stages will feel differently on what that balance is.
Someone spending 60 hours a week agency side may re-evaluate this balance when other life stuff (family time, health, long term job security, stress etc) come into play.

Client side for sure. I find my agency in particular not innovative and KPI driven enough for me.

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