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That sounds really heavy, and also very familiar. Raises after layoffs are usually a mix of “please don’t leave, we need you” and “we know you’re about to absorb more work, so here’s some extra money to soften the blow.” It’s not automatically bad, but it’s fair to see it as both retention and compensation for more responsibility.
Which agency?
I wish! My agency just laid off 25% of staff, mostly creative team, and they expect us to deal with the repercussions. The least they could do is throw some cash.
Name and shame.