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Theo folks, tell us how we can support you.
Going in house is the move, right?
Thoughts on Oath?
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I am fairly certain Publicis offered at least 1 year no fee and/or insanely long payment terms.
This is how they win business.
It was definitely about cost bc the marketing teams and CMO didn’t know. So it was from the top and then procurement driven.
To be fair to Publicis to get an account shifted without a review with a happy CMO and not even telling them is kinda clutch
Does WPP Media even win accounts these days ?
Anyone know why??
Client margins keep getting bigger and agency margins keep getting thinner.. what a time to be alive