Partner and I have a proactive idea for another brand that we don’t work on. Do we send it to the ECD? Strategy lead? Someone else? Nobody?

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Posting as :
works at
You are currently posting as works at

Don’t send it to anyone. Make a meeting and present it to them. Ask if they can help sell it and if not, who you should talk to instead.

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Run it by the ECD, ask for 15 min.

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Send it to the CD that oversees the brand.

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As in a brand at your agency? Or just some random brand?

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At agency

I’ve had a lot of luck just pinging the CD and strat director an email, account lead if they’re proactive

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