People don’t realize how many layers go into influencer videos -- from product placement and lighting to timing, scripting, and even what emotion the creator is asked to show. It’s way more strategic than it looks. Do you ever use influencer-style tactics or storytelling in your own social content?

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Posting as :
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There is a fine line between making everything polished and still keeping it looking like a regular and relatable person is behind it all. My social media is more for private use, and it’s something I don’t want to see as a second job.

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Wow, I'm surprised everyone here missed the point of your question. Yes we do, and YES you should be using influencer style videos for you social content. That is what everyone is devouring. If you can blend your "ad" and make it look organic enough for someone to engage in it, then that's a win. Is that all that you do? NO! But test, and test and test and test! The one good thing I read on here was that "There is a fine line between making everything polished and still keeping it looking like a regular and relatable person is behind it all." This is true. Don't be a salesperson. Tell your buddy about the solution to their problem. That is what marketing is. I hope this answers your question.

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All my personal social is pics of my kids these days. I’m the last GenXer though.

I should say: Does your company use influencer marketing.^

All marketing, including influencer, should have a well thought out plan and a clear objective

For legal reasons, we can’t hire influencers were it may affect their objectivity. Some are granted product access for a review.

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