Pro tip: for all my eager juniors out there … it’s better to CC your team than play gate keeper messenger because you want to “feel” important with the one on one contact.

It’s actually selfish, takes up more time, and creates room for things to get lost in translation.

likesmart
Posting as :
works at
You are currently posting as works at

Helpful reminder for our mid-level and senior friends, too 🥰

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On the other hand cc’ing every time is like shouting to everybody in the room at all times, and can also look self-important and preachy. My advice, just get on with the work and stop playing email politics.

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Respectfully, I disagree. As an art director, it shouldn’t be your role to interface with the client or stakeholders. You should be interfacing with a digital producer or traffic manager that is maintaining that client relationship…freeing you to focus on being as billable as possible. The obvious exception being presenting your work—you should absolutely be presenting it.

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