Read this in Adage today: “Employment in advertising, public relations and related services fell by 1,200 jobs in August, the sixth monthly drop in the past seven months.” For the recently unemployed, this might let you know that you’re not alone. For others, this news might be frightening. What effect does it have on YOU?

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It means find an action plan ASAP. Either:

1) Wait for things to get better and in the meantime continue to upskill, do freelance projects, spec work, etc and continue to apply for jobs until an offer letter comes through.
2) Jump ship and head to another industry (preferably more recession-proof)
3) Open your own business. A boring but profitable one perhaps

You are in trouble if you think you were meant to do one thing for the rest of your life. Maybe reinventing wasn't in your 2024 plans but hey! what can ya do? 🤷‍♂️

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Does it say how many overall this year?

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The BLS data on advertising employment is hard to reconcile. Because the official data showed an all-time high a few months ago, while everyone in agency world has witnessed waves of layoffs since 2022. I think the BLS data must also cover PR, media and performance marketing.

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For me, it means retirement (or semi-retirement) is likely coming sooner than planned.

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Same.

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Well the General Motors agency change resulted in like 600-800 of those job cuts.

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Sorry is this August 2024 or 2023?

Update- This data surprises me compared to what I read on Glassdoor/Fishbowl. Though “Advertising Employment” is down, “US ad agency employment” is up: July 2024 vs. year earlier, +5,400

This is from the same AdAge article.

I mean, every month I‘be felt like we’ve hit rock bottom, so I suppose you can only go up from there.

I thought I was on a recession proof team, been working in house for 12 years only to get laid off a week ago.

What industry? I thought I was safe in booze and was sadly mistaken.

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