Seeking advice from experienced small business owners. I'm thinking about transitioning from a small physical shop (art, jewelry, incense, books) to doing it all online. For anyone who's made the switch or had an online shop for a while, what are the must-do's and the must avoids for switching over? Business is good so not worried about losing patrons, just want to make it as seamless as possible.

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Start posting excess inventory online now before closing your store because it will take some time to build momentum of sales and be sure to inform all your existing customers about your upcoming changes to make the transition smooth and test your items on eBay they are a very stable platform. Selling cost are a bit high but sales are pretty consistent.

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This is a great idea! Thank you so much.

If you do what HM1 says (you should), give your existing customers a referral fee on the first purchase of each new customer they send your way.
Also check out Melio.com for payments. They take ACH transfers, and credit cards charging the card fee to customer.

Look into Shopify, ETSY, and Amazon too.

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I'd start with ETSY. Easier to get going and really great for testing new products. Shopify is really powerful, but as such, complicated and takes a big time investment to get going.

Set up an efficient email campaign that will remind those on your email list that you're moving online and direct them to the site. I would send reminders more than once.

HM1 has the right idea. The biggest thing will be helping your customers find your new site and navigate it.

If you do what HM1 says (you should), give your existing customers a referral fee on the first purchase of each new customer they send your way.
Also check out Melio.com for payments. They take ACH transfers, and credit cards charging the card fee to customer.

Look into Shopify, ETSY, and Amazon too.

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