unhappy @ current agency & haven't sold any work in 8+ months. Went from overseeing jr teams & presenting to clients to being treated like an intern. Old cco said he'd hire me back. Bad career move?

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If you're unhappy, I don't think it's a bad career move to leave.

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Only go back if the role with the last group is a step forward in your career path. A lateral move to a previous employer will hinder future growth long term.

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Do you want to go back to your old place or do you want to leave your current one? There's a difference.

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I know someone who left their agency, then returned a year later and strongarmed the agency into paying them almost 30k more than they were making the year prior. It was a crazy power move, but 100% worth it.

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Boomerang! I think as long as you go back and stay for awhile you'll be fine. If you have a better chance to produce good work at the old place that will matter more than anything.

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Won’t hurt you. Everyone has been in a situation where their new gig is lame and they wanna move. It only looks shitty if you bounce after 8 months at every new job. Life’s too short, move on.

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Leave. I got into a situation like that for a year and I lost to much time...

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It's more that I want out of this place and back in one where I was respected and valued. Hard to say no to a solid offer from a boss I liked. But I kind of feeling like I'm crawling back with my tail between my legs...

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I would back to my old agency in a heartbeat. It was w+k thought.

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So, OP - you were valued and respected at your old job and you loved your boss, yet you left? I'm confused. What's the story? Because your feeling about going back with the tail between legs is probably right.
Also, why isn't looking for yet another new gig instead not an option? Why did you leave your old place? This going back seems like dating on and off and on and off forever, which I'm highly skeptical about. If it wasn't working out the first time, I'd be cautious about it being different this time. Unless it's a case of "you don't know what you've got till it's gone".

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It actually sometimes looks good to return to an old job. It means you were that good that they would hire you back, and usually had to offer a lot of money to do so (even if not the car, it looks that way on paper).

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How does it look on a resume to see a unturn like this?

U turn

I know, AD1. it seems stupid now doesn't it. I wasn't actively looking to leave at the time but a *seemingly* great opportunity fell into my lap. Great chance to work on new clients with bigger budgets. Thought it was a great chance to build my portfolio. And even though this has not been great, I don't regret taking the chance.

Ok, so if the old CCO isn't full of it (I don't know you've had an actual and more serious convo with them about going back), are you prepared to stay there at least a solid year? You can't go there again and bounce in 6 months for the next shiny thing, as that will indeed look bad on your resume. Not ideal scenario to run home to mommy every time things don't work out.
Anyway, go with what your gut tells you!

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