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If you're set on pivoting deeper into data analytics, a master's could help, but experience and portfolio projects might get you further for less cost. Have you looked into certifications like Google Data Analytics or SQL courses? Maybe test the waters with real-world projects before committing to grad school!
It depends on your finances and your time. If you can afford it, and you can handle putting the time into it, it could be advantageous. But there might be thriftier ways to attain credibility in the field. Getting some certifications would not be a guarantee of getting a job. But it will show that you've done some work and you have a solid understanding of data analytics.
Couldn’t hurt (except in the pocketbook)