[Facebook Ads Data VS Google Analytics Data] 🤯

How can I merge FB and GA data? Some clients of mine believe that Facebook doesn't bring us results 'cause GA says so. The difference between the two of them is A LOT. Facebook says we have 100 conversions and GA only reports 2. How can I prove to them that Facebook does its job? What data can I show?

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That variance is pretty significant. The attribution models in Facebook and GA are quite different, so variances are a given, but that is huge. Do you have GA Attribution active for this property? If so, you should be able to see FB as part of the conversion path but it may not be the last touch.

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If the difference is that significant, I'd check the tagging. And make sure they're both measuring conversion at date of conversion. FB ads might be calculating conversion at the date of ad click

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Are you looking at 7 day click conversions in fb or view through conversions??

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