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If you're wondering what your actual impact on sustainable development is as a sustainability consultant, have a look.
Main argument is that the entire ESG industry is not grounded in scientific boundaries and therefore doing more harm than good.
https://www.r3-0.org/wp-content/uploads/2021/04/Opinion-Paper-1-Ralph-Thurm-The-Big-Sustainability-Illusion-March-2021.pdf
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The challenges of working with consultants...
Lol you’re one to talk Digitas. I work at the PM level and I dread working with you guys. Its like your analytics group is stuck in a time warp. I would rather work with Blue449 than you guys.
View through in adobe analytics? You cant, its a web analytics platform not an adserver... what you could do is tag the media with a tracking code. Set up an event in adobe to fire on media urls capturing the placement id and then mapping that back to a dcm floodlight report.
Np
We all have to learn something!