Simple question, with I guess not a simple answer, but how many years do you give it before AI takes over the advertising field? I'm already being asked in interviews what credentials in AI skills I have and how I can do things differently using AI tools. Wild to think that we're living through a time we were once only predicting.

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Not too many more. I see the changes just within my organization. I can only imagine what kind of changes are taking place on a larger level.

AI’s moving fast, most experts guess it’ll be deeply integrated in 3-5 years, but creative jobs likely won’t disappear entirely.

Amazon just laid off 14,000 people today to make room for AI. That should tell you something.

Given that what passes for "advertising" these days consists mainly of 15-sec TikTok interruptions, banners, social posts, "influencer" tactics, and above all media trading, is there any compelling reason that it should not all be done by AI. Agencies keep saying "creativity is still key," but I do not think that word means what they think it means.

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