I see people claim that “advertising is dead” all the time...

Not sure why people seem to think this!

Whats your opinion on the current state and future of advertising?

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It’s because
1. Traditional agency models are becoming outdated
2. Clients are bringing more work in-house to save money
3. Society is becoming increasingly numb to established methods of advertising (no one clicks on digital banner ads for instance)
4. Poor work culture across the board in some agencies causing turnover

At least that’s what I’ve gathered from looking at ad news in the past year...

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Traditional agencies are dying, but advertising is far from dead.

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Yeah ad profits are still super high, they’re just splintering into new places. Holding companies have stubbornly been clinging to models that fit the old cash cows and it’s killing them. The future is project-based work, mostly digital but good ideas still matter and still work.

smart

We’re still allowed to call it advertising?

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Jan 2022- 80k base salary
July/Aug 2022- 110k base salary


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(p.s. I already know some of you have had higher increases in the same amount of time & I consider 6 months minimum is “within a reasonable time”)

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