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This article is mostly about the share price, which is a reactionary metric driven by a small audience not related to the customer base (very few teenagers are running financial portfolios). The only sign of “success” from customers cited is “American Eagle said its customer count was up more than 700,000 since the launch of the campaigns with Sweeney and Kelce” - not up 700k month over month, or year over year. It’s basically a nothing statement a company makes on an earnings call to drive investor confidence after a visible PR incident. I don’t have skin in the game and find it weird and cringey the defenders of this ad won’t move on… but this article is nothing and the success or failure of the campaign from a corporate performance perspective remains indeterminate.
I hope OP isn't an account "Director"
Yes, fascism and eugenics were also really popular in the 30s. Effective communication and so on. Does this mean it was right? I don't think so.
Case closed. Next.
Fascists don't tell jokes. They test boundaries.
Every "joke" is a test: will you resist or will you let it slide? When you push back, they hide behind plausible deniability, and dismiss it as harmless ("it's just a joke"). If you don't resist, they take it as permission to go further.
And that's how the line keeps moving.
It's still a problematic ad made in a problematic country with a problematic leader. Are we surprised an ad like this would gain traction in a country that voted for a president like that?
Also, why do you care so much? Maybe listen and learn why people are upset by this. Words matter. Representation matters.
This. It matters because as an industry we have to be better than this and hold ourselves to a higher moral standard. AO perhaps take a moment to read some of the points raised in this thread and try to dial down the Charlie Kirk energy.
This campaign is a poster child for confirmation bias.
AS1 said it best.
“reaction[s] driven by small audience[s] not related to the customer base”