Hi all,

I've been in marketing for 7 years and it's been primarily paid social analytics and design at a local agency. I want to expand into the world of SEO, but I know its a complex new world for those without experience. Can anyone give me some pointers on where to start and how you got started learning about the basics of SEO? I want to set myself up with a solid base of knowledge from which to grow.

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Build a site. Optimise it. The best way to learn is by doing.


You’re right in that SEO is a field where results are usually seen in 6-12 months, since it’s dependant on google’s algorithm. You need patience when it comes to SEO but they value it can bring is tremendous since users from organic sources are much more valuable than paid.

All the major SEO tools have great content: MOZ or Ahrefs is where I’d start.


In addition to testing on your own site I would recomemnded running analysis work why certain pages rank Vs others through site audits.. screaming frog is a great tool , site speed analysis,.SEMrush. pick a site and start digging into the SERPs. It's fun to spot the issues other sites have. Njoy


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