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Don't worry. Because the strategist's brief will be overwritten and overcomplicated, as a creative you'll get to rewrite every brief and not get paid for it
That’s cute that you think people are spending weeks writing a brief for you.
Strategy work is creative work
Yes, but more likely brand side ✋
Worth trying it and see if you like brand side! You will always be able to go back to agency but it’s harder to move from agency to brand
Try Facebook or Meta. I believe creatives titles are creative strategists (fishbowl, correct me if I’m wrong). They guide work more than directly come up with it, depending on the size of the project.
The catch is that all the work is for Facebook ads. Limiting yourself to single platform and its formats sounds like it would get old fast
Creative strategists do both
Yeah ITS HELL
You’re incredibly valuable as connective tissue / translator between strat briefs and creative concepting, if you wanted to take on this role.
The best CD+ creatives are ones that could also be amazing strategists.
(This is not the same thing as all CD+ creatives THINKING that they’re good strategists)
I say go with the ACD role.
Time was when Creative was the epicenter of strategy in agencies — particularly in pharma, where the best strategists all historically came up through copy. Blame Jay Chiat for importing the UK-style account planner role and initiating the devolution of strategy into QMR + brief-writing (and the accompanying infantilization of the copy function). If you want a career in both, look to the small indy agency world, where budgets are too small for account planners (excuse me, "Strategists".)
If you look on LinkedIn jobs you’ll see one of the roles growing the fastest in number is creative strategist. No art direction, no copywriting, a focus on how strategy and insights drive creative iteration, extension and ideation. Lots of them brandside, at DTC agencies or at less traditional shops. It’s still a role finding its place as both strategy and creative.
My favorite copywriter I worked with intermittently over a decade, transitioned to Strat at our latest agency together and is now my favorite strategists and one of the best at the company
My favorite copywriter I worked with intermittently over a decade, transitioned to Strat at our latest agency together and is now my favorite strategists and one of the best at the company
Creative strategy is cool because you are loved by the creatives but never truly accepted as a creative, commsplanners think you’re retarded, and you’re expected to understand everything.
Love working with creatives on campaigns though. Especially when I get to whip account and client ass on ideas the team really believes in.