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I think Ordinary is my favorite skincare brand. It's affordable, clean, and it just feels like they're being honest with their consumers. I don't know if that again is a marketing tactic, but it's working well.
Great job - parent company Estee Lauder :)
The only issue I have is the white type. It's very hard to read and should've been black for contrast. If I struggle to read something, I move on. I'm surprised it was approved like this TBH.
Rising Star
That is an amazing ad, and its so on brand for them. I love it! Really well done, and really emphasizes their value over competition