Such a great ad! I'm personally a fan of Ordinary, and so I can't tell if this is personal bias or simply a genius idea. I've come to terms with the fact that celebrity endorsements are only worth it if the brand has a whole lot of money to throw around. The effect of a celebrity being a face to the company is huge, but it's very short-lived in my opinion. What are your thoughts?

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I think Ordinary is my favorite skincare brand. It's affordable, clean, and it just feels like they're being honest with their consumers. I don't know if that again is a marketing tactic, but it's working well.

Great job - parent company Estee Lauder :)

The only issue I have is the white type. It's very hard to read and should've been black for contrast. If I struggle to read something, I move on. I'm surprised it was approved like this TBH.

That is an amazing ad, and its so on brand for them. I love it! Really well done, and really emphasizes their value over competition

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