Related Posts
Rising Star
Additional Posts in Marketing
I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?
Anyone hiring for a Marketing Analyst position?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
I used to work on advertising for denture care products and we used to flight our tv ads around when social security checks used to go out.
Go where those people are. Not sure hour industry or product but for those folks tv, radio and Facebook might be the route.
Direct mail isn’t dead. Neither is email, tv or radio. Neither are niche print publications that target this age group. From a digital standpoint, you can build audiences by purchasing lists or leads of people aged 60+ with specific interests, locations, etc. Also check out pew research for what these users are doing online - where they are spending their time, etc. There’s a lot of unknowns in your specific situation, but some of these should be a good start.
This demographic is more likely to respond to traditional marketing methods like television and radio ads. They're also more likely to be interested in products that offer health and wellness benefits. So, your marketing strategy should focus on highlighting the benefits of your product or service, and using traditional advertising methods to reach this audience.
Some tips to consider include using social media platforms that are popular with older users, such as Facebook and LinkedIn, focusing on content that is relevant to their interests, and using strong visuals to capture their attention.
I work for the largest direct mail marketing company in the US. We have a full suite of digital capabilities as well for a true omnichannel approach. If you’d like to jump on a call and chat I’m happy to learn more about your campaign goals + measurement. We’ve ran successful strategies to reach the older audiences before. Cheers!
They’re 60. Not dead. And the richest people in America at the moment. They’re living good and want to think of themselves as having some vitality. And yes, all traditional placements but they get just as excited by experiential that pulls the kids in.