What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

like
Posting as :
works at
You are currently posting as works at

As a marketing manager, I have had to create lies for brands to clean up their image, I think the best way is to see where the company wants to go and to present that as the "present of the company", which is not the case. But it has worked

A brand is like a child that can be reborn, a clean logo, a well-done brand manual, and the proper conduction changes the image of any brand, that's why I feel that the design work and brand separation from brand A to brand B, is the best strategy.

There are a couple of avenues that could work depending on your specific brand and field, but you can either own up to that previous rep or pretend it never happened as you attempt to rebrand and grow away from that

More Posts

Anyone got a clue what model this is?

Post Photo
like

Anyone with leads / opportunities at your respective companies in Digital Marketing? 8+ years experience here across various aspects of digital (content, seo, ppc, automation: salesforce pardot, marketo, etc) Currently a manager at an Agency in BC, Canada. Looking for a consulting / agency kind of role!! Appreciate any help! Much thanks!!

like

Hi I heard even after clearing the interview and join sapient, we need to attend client round and that much tougher than sapient interview. Is it true?
Please give inputs.

Profile: UI developer

like

Hello everyone. I finally got the chance to give an interview for JP Morgan Chase for the Quant Analytics Sr. Associate - Payments role. Would anyone like to give me some pointers or tips?

like

I’m on Chapter 21 of Becoming where Michelle Obama states people pay more attention to her clothes than her actual words. I can relate to this on a smaller scale. My former manager in 2019 would poke fun at my hair color (I’m going grey and love Overtone) rather than ever give me feedback on my job performance. I finally confronted him and told him I’m not sensitive but it was “getting old.” Can anyone else share a similar circumstance?

like

Interested in rotating into valuations anyone willing to talk?

like
like

Is ‘customer Executive’ just a new name for Account Executive?

likefunny

More like “Are you a consultant?"

Post Photo
likefunnysmart

Pros and Cons of maxing out 401k contribution?

I currently Max out, but have been considering lowering my contribution to get match so I have extra $ to invest in side. Yay? Nay?

like

Hi Everyone , I have offer from both Amdocs and KPMG . Amdocs is offering me better pay than KPMG But in Amdocs the project is of Development + Support (linx , sql and azure databricks ) and in Kpmg purely Azure based development .
Which one should i join ?

like

Anyone willing to share any good workout communities in DC? Looking to meet people and get a workout

like

Hi Folks, Am I eligible for manager role at PwC with 7 yoe? I have experience in iOS development. And please give a rough idea on how much package I can expect for my experience.

like

Anybody having work ex of 4-5+ in any tech and got upskilled to Salesforce in the recent past ie. 2020-till date.
Did you take up upgrad/intellipaat/udemy?
How was the course and please provide some finer details of what you liked and what could have been better.

like

What do you wish you knew about the lateral process before you did it? Any other tips that would be helpful to navigate it? Thanks!

like

Hi , kindly advice.
HPE IBM

Post Photo
like

Can someone refer me to GlobalLogic? I have the job id with me.

like

Need a letter of recommendation from someone outside my network.

Anyone in the world of CRM willing to help me out?

like

Since graduating with my bachelors in pre-medical professions I have been working as a dermatology CMA to gain experiential hours for PA school. I am exploring other career opportunities before I go into a program but with only having 3 years MA experience I’m having a hard time applying my skill set to different roles. Any suggestions/advise/Opportunities?

like

Other than the weekly tech event, what are some good happy hours for meeting professionals? Really love that event and hope to find a few more. Thanks!

like

Additional Posts in Marketing

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

likeuplifting

Hey all, anyone here works in marketing at L'Oreal, Estee Lauder, Coty, Shiseido? I'm interested in learning more about marketing careers in the beauty industry. Estee Lauder Companies Coty Shiseido @L’Oreal

like

Crush the first impression with custom business card design.

Post Photo
likehelpful

B2C MARKETERS…I’m after your views. Our marketing team (25 of us) are 95% b2c marketers. A business shift means we need them to contribute to the b2b strategy. I need to tackle some of the worries and concerns they have about this (after all, the same good marketing principles apply!), and wondered; what’s your perception of B2B marketing?

like

How do you tell a company that you have upcoming in-person interviews for, that you want to withdraw from the process? Did some more research and it doesn’t sound like a good place to be at.

likehelpful

DO YOU JUST ASSUME THE COST OF YOUR MARKETING ACTIVITIES? I am looking to allocate their cost in the marketing budget in a way that won't rely on several layers of assumptions. How do you reliably estimate the cost of different marketing activities (email, social, web, etc) when you don't have specific people or tools allocated to each function and costs are spread across many channels? Ads seems the easiest, but even then there's time and overheads... I've been looking for a reliable model.

like

I’m a new business and only have a couple online reviews so far (from friends). How do I encourage customers to post reviews?

like

Hi! Are there any companies out there hiring for any Marketing positions? I’m transitioning to the field after being in TV News for 4 years. I have a lot of transferable skills & I am looking to get a new start!

like

I want to figure out the average amount someone makes in digital marketing, not just the top performers, does anyone have an idea where I could find info about it?

like

Ran into someone I went to highschool with the other day. She said “oh cool, I’m in marketing too!” Turns out she sells makeup for a pyramid scheme. No ma'am, we are not the same.

funnylike

Don't miss out ASA Aging in America Conference 2024 - American Society on Aging on March 25-28 2024! Recommended by Brigan Ford at 2022 NPA Annual Conference via Whova event app

like

Copy AI and put the leftover budget into ads, or hire a content writer?

like

Do you believe that a good marketer also makes a good psychologist?

likefunny

Anyone with leads / opportunities at your respective companies in Digital Marketing? 8+ years experience here across various aspects of digital (content, seo, ppc, automation: salesforce pardot, marketo, etc) Currently a manager at an Agency in BC, Canada. Looking for a consulting / agency kind of role!! Appreciate any help! Much thanks!!

like

It seems that smaller companies are more dedicated to marketing products and the big name brands just figure word of mouth is enough, I don't know why this is

like

Hard to explain to people that my employer chooses what I sell, it isn't up to me. Not every product can be The Greatest Thing Ever(TM)

likefunny

Hi guys,

I need some advice, I’ve been in a newly created role within a pharma agency for about three months now and it is not going too well. There is little to no structure or direction from senior leadership, no access to client data, little to no billable work. Worst of all, no project is related to what I have been hired to do.

I would like to move on with a different agency asap, but I’m not sure how to proceed with such a short time here.

like

How does social media marketing differ for B2B vs. B2C?

like

Does anyone have strong rationale for why it seem like big brands hardly ever include trademark or register symbols on their logo anymore? When I was coming up as a designer trademarking the logo was a very important step in branding.

like

Recently read this quote by Seth Godin: “Don’t find customers for your products, find products for your customers.” What do you all think about this?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal