What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

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As a marketing manager, I have had to create lies for brands to clean up their image, I think the best way is to see where the company wants to go and to present that as the "present of the company", which is not the case. But it has worked

A brand is like a child that can be reborn, a clean logo, a well-done brand manual, and the proper conduction changes the image of any brand, that's why I feel that the design work and brand separation from brand A to brand B, is the best strategy.

There are a couple of avenues that could work depending on your specific brand and field, but you can either own up to that previous rep or pretend it never happened as you attempt to rebrand and grow away from that

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