Tech companies with focus on marketing org over engineering/product org? Eg: Apple, etc

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I don’t think such a company exists. It’s not a tech company if that is the case. As for Apple, I work here now. We definitely don’t focus on marketing OVER engineering. The marketing org is just more influential here than other firms, but a PMM isn’t getting paid more than the engineers and PMs. Ultimately, eng drives decision-making—at least in my org

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Gotcha, in that case are there any other tech companies like Apple where the marketing org is fairly influential?

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Why would you want this?? Sure, if you want to do marketing, you might like how it feels to be more powerful... but any company who is valuing marketing over product? Why would you want to work there? That is a short runway, my friend.

likesmart

Salesforce values the sales team over the engineers. Maybe marketing too but not sure

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