The clients love saying “ladder up.” Hate it

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Whenever they use it, stair them down.

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Let them know it’s not in your wheelhouse, then offer to circle back. We’re not trying to boil the ocean here.

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I hate it, SC1

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Well played, AD1.

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You hate it, they hate it or you want us to hate it?
I hate it.

To be fair, and it's possible you don't know the origin of it, OP - it's a legit marketing term. Look up laddering technique in market research. It's also a standard exercise in branding and positioning workshops. Is it overused though? Yes!

It’s learned corporate/marketing speak for when they don’t know what to say but makes them sound important

Mine keep saying “we can parallel path it” and I have no fucking idea what it means.

I hate that god damn phrase.

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